Yarona FM is a national broadcaster based in Gaborone, Botswana. The Yarona FM core audience comprises of young, upwardly mobile men and women within the 20-29 age bracket with spillage on either side of this age group. The station began its national broadcasts in 2008 after starting out as a regional broadcaster in 1999. The Yarona FM signal cover over 70% of the population and it mainly available in the following urban and semi urban cities, towns and villages in Botswana: Gaborone Lobatse, Mahalapye, Serowe, Palapye, Selibe Phikwe, Francistown, Maun and Orapa.